PurePalette, the broadest and most

versatile spectrum of sustainable dyes

OUR LEADING PRODUCT

Less water. Less chemicals. More colours. More integration.

Meet PurePalette™

We’re on a mission to protect the source of all life, water, by transforming the way we dye our clothes. We’ve created a purer process where colours aren’t toxic, where less water and energy is used, and where both water systems and people are protected. This is PurePalette™ – the broadest and most versatile spectrum of sustainable dyes.

Key Benefits

Beyond the endless colour opportunities, PurePalette™ is a complete drop-in replacement for synthetic dyes, making the switch to sustainable dyes as seamless as possible.

01
Environmentally & Socially Responsible

No toxic or harmful chemicals to people or the planet

Low water and energy use

Sustainably produced from renewable sources

02
Enhanced Material Properties

First-in-industry natural colour spectra

Excellent colour strength and fastness on a wide range of natural and even synthetic fibers

Efficient dyeing under ambient conditions without mordants, chemical additives or pre-treatments

03
Seamlessly Integrated

Ease of Scalability

Cost Effective

A complete drop-in replacement for synthetic colours

Colour range

Explore our PurePalette of hundreds of colours

Explore our PurePalette™ of hundreds of colours that can be mixed to match, creating endless colour opportunities that can be applied to all fabrics.

Contact us to receive a comprehensive overview of our colours, and to explore how we can mix to match your specific colour needs.

Hover to explore the colour range
Sustainability

What makes our colours pure

Notoriously known for its detrimental impacts on people and the planet, there’s a call for radical change in the textile industry. A key pressure point: the dyeing process. Due to its heavy energy consumption, impact on water systems, and harmful toxic chemicals, the textile industry is the second-largest polluter in the world after the oil industry. PurePalette™ is our response, a drop-in, scalable solution allowing brands to tackle sustainability holistically. Compared to traditional processes and dyes used today, PurePalette™ has significantly lower energy and water use and is completely non-toxic.

the Numbers

Where progress isn’t just a

possibility, but a reality.

It’s time to rewrite the textile industry’s story and create a purer one. According to a Life-Cycle Analysis, PurePalette™ significantly reduces the environmental impact of textiles.

In comparison to traditional dye manufacturing and dyeing processes:
1

-61.5

%
Lower water use
2

-61.5

%
Lower Energy Use
3

-69.5

%
Lower CO2-eq Emissions
4

-70.0

%
Lower Human Toxicity Potential
5

-52.3

%
Lower Ecotoxicity
In comparison to traditional fabric dying processes
1

-69.5

%
Lower CO2 Emissions
2

-70.0

%
Lower Human Toxicity Potential
3

-61.5

%
Lower Energy Usage
4

-52.3

%
Lower Ecotoxicity

How brands can easily

work with PurePalette:

ONE-TO-ONE REPLACEMENT

PurePalette™ is a one-to-one sustainable replacement for synthetic dyes. This solution can be seamlessly integrated into your existing supply chain and requires no changes to your existing infrastructure. PurePalette™ is a drop-in, scalable, ready-to-go solution.

Contact us to receive a comprehensive overview of our colours, explore how we can mix to match your specific colour needs and learn more about how this could be a solution for your brand.

PurePalette™
Our first product